The first step of our SEO Content Strategy is the keyword assignment. The goal of a keyword assignment is to identify the key terms for which we want each web page to rank within the search engines. It is vital that we select keywords that accurately reflect the products or services offered on a website, but that also offer an opportunity to rank highly on the client’s budget.
Using an array of tools, our expert team creates and expends a list of keywords, searching for the best combination of search volume and competition to meet the requirements of our campaign. These keywords are then used within title tags, H1 tags and meta descriptions, as well as being used throughout new or revised website content and as anchor text for a percentage of our linking strategy.
The time put into the keyword assignment will be reflected later when the client begins to see a shift in rankings. If the keyword assignment is done correctly, rankings will increase steadily over time for keywords most beneficial to conversions.
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SEO Content Strategy is here to help you. Our SEO campaigns are designed to provide a tailor-fit, service to help your website climb the rankings for the search terms you want to rank for. Pricing and duration of contracts vary depending on your goals and situation. If you would like a quote for your SEO campaign, as well as timeframe’s to complete it, please fill out this form today!
